Digital Marketing



digital Marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.


The Benefits Of Digital Marketing

SERVICES


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Search Engine Optimisation(SEO)

Search Engine Optimisation Campaigns, Tailored for your Business Model Our Search Engine Optimisation (SEO) campaigns deliver measurable results that increase website traffic, customer enquires, sales and ultimately online revenues. As an award winning SEO agency, 8-digital have the skills and knowledge to ensure our client websites increase rankings through SEO strategies and climb ahead of the competition within the organic search results. SEO Management we offer more than just SEO consultancy working through your websites technical infrastructure, enhancing its content and applying SEO strategies to deliver your company the best results possible.


1. On-Site SEO Basics

  1. The Golden Rule of On-Site Optimization
  2. Title Tag
  3. Meta Description
  4. How the Title Tag & Meta Description Looks in Search Results

2. Off-Site Optimization (aka Link Building)

  1. Organic Links
  2. White Hat
  3. Black Hat

3. How Google+ Can Help with Rankings

4. Mointoring Your Results


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Social Media Optimisation(SMO)

What is 'Social Media Optimization (SMO)' Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.


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Email Marketing

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing campaigns can also be comprised of several rounds of messages meant to build familiarity and trust around a product or service. In the broadest sense, any email sent to a subscriber list of customers or prospects can be considered email marketing.

Why We Use Email Marketing

Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox.

  • There's plenty of data to back up the benefits of email marketing.
  • Build credibility
  • Boost sales.
  • Strengthen relationships
  • Learn what works
  • Reach people on any device.

What Does Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What Are The Benefits Of Using Email

  • Emails are delivered extremely fast when compared to traditional post.
  • Emails can be sent 24 hours a day, 365 days a year.
  • Webmail means emails can be sent and received from any computer, anywhere in the world, that has an Internet connection.
  • Cheap - when using broadband, each email sent is effectively free.


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Social Media Marketing

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms. Creating shareable content and advertorials.

Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

Types Of Social Media

  • Facebook:This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts. Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
  • WhatsApp:It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
  • Instagram:This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art. This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire.
  • Twitter:This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets.
  • Google+:This interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages.
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